Rebelle gives young people the ultimate chance to express themselves without the consequences. Their mission is to inspire individuality as to help people experiment with identities as they grow through the hard years in their lives. The colors used are spunky and full of life, their products even more so, founded in the expectation that people want to change.
Font:
I printed Sonica Brush by Resistenza and hand edited it with sharpie first, made some spots more edgy and filled in others that didn’t benefit the design, and then rescanned it in.
Logo:
Rebelle’s logo is based on the need for change. While familiar in each setting used, it’s rotated to benefit the design for each piece.
Color:
The initial color scheme fell to this bright punky pink with white, black, and this cool gray to let the contrast balance. Throughout Rebelle’s product you’ll find the same textured background in pink or black.
Brieezy Designs 