Reggie’s Soul Food is an imagined rebrand for a restaurant based in Lafayette, Louisiana. The logo is bold but simple. The branding kit consists of a business card, a mailing label, and a stationery sheet.
Font
The font used throughout Reggie’s body copy is Futura PT Light and Book.
Logo
The logo for Reggie’s is Pique Black. I added some white vector pieces after blowing it up to give it this shine and flair (like good soul food does for us).
Color / Imagery
Reggie’s branding kit is really simple with two basic fonts and black and white but the consistent red to remind you of the flair of good soul food. The spatula is consistent throughout as it serves up any and all information.
Brieezy Designs 